Technology, trends and customer tastes continually change, this means that your ecommerce website should never stop evolving if you want to succeed online.
Never Stop Evolving
The best way to work out which way your ecommerce store should go, it is a good idea to keep track of your visitors and customers behaviour.
You can use analytics to identify various pointers, for example, the type of device customers use to browse your website.
Different devices make use of a variation of screen sizes, i.e. Mobile device, Tablet device etc.
This should then lead you to testing your ecommerce site on similar devices, if your website is responsive then it will fit within the screen size comfortably, therefore the customer will have a smooth experience, however, if the website is not responsive then your visitors and customers will have to pinch and zoom to read text and view images.
This is not ideal, the more the customer has to do to browse the site the less time they are likely to spend on the site, therefore your next course of action should be to optimise your website for mobile and tablet (smaller screen) devices.
The above is just one example, another way to work out which way your ecommerce website should evolve, is to look at your completion online and to keep an eye on their web presence this will give you ideas to either replicate & improve or to do something fresh in line with your customer type.
It is always a good idea to keep an eye on your customer & visitor behaviour, if you need help with where and what you should be looking at in accordance to your website and type of business get in touch with us.
We at Voco can make almost any website responsive, contact us to find out how we can help you.