Online Shopping Habbits

42.6% of consumers in the United Kingdom regularly make purchases online at least once a week.

The average spend by an online shopper is approximately £17 per week or £71 per month.

60% of online shoppers say the most important factor in choosing to shop online is Price.

51% of online shoppers say convenience of having items delivered influenced their decision to shop online.

71% of online shoppers state that the single most important factor in choosing which website to buy from was recommendations from friends or family.

46% of online shoppers say that knowledge of the retailer from the high street was a key factor.

82% of online shoppers have said that Free Delivery was a key motivation factor.

72% of online shoppers have mentioned that price guarantees are key motivation factors.

60% of online shoppers have stated that alternative payments are a key motivation factor.

59% of online shoppers have expressed that ratings and reviews are key influencial factors.

Consumers in the UK spent £250 billion online between the year 2000 and 2010.

IMRG and Capgemini have predicted that the online retail market (e-commerce) in the United Kingdom will grow by 110% this decade reaching up to and maybe beyond £123 billion.

Sources: eCommera, IMRG, Capgemini and Econsultancy