We have all heard the saying if you build, they will come. This is true, however, the amount of visitors your website will receive without advertising will be minimal and no where near the amount of traffic you will need to establish a business online.
It is important to select the right method of advertising for your business. Without advertising of some kind your business will struggle.
There are many way to advertise on the web, they consist of two methods, there’s a do it yourself way and a pay to do it way.
DIY (Do it yourself method), is extremely time consuming and costs you in terms of time, naturally the pay to do it method, takes up less of your time but more of your money.
You need to work out which method is the right one for you based on the resources you have at your disposal.
As always, it is better to pay for a service which is carried out by professionals who know what they are doing, as opposed to learning what to do yourself, however, we wouldn’t advise that you rule any of the methods out, simply because, you can combine both and learn along the way.
Some business owners enjoy rolling up their sleeves and learning all the elements which go in to the mix of creating a viable business, some do not.